LUIZ AUGUSTO HEEREN

General Manager
British American Tobacco South-East Europe

Mr. Heeren became General Manager of British American Tobacco South-East Europe on July 1st, 2007. A graduate in Economics, he has been with British American Tobacco since 1986 when he started his career in Brazil as Financial Manager of Souza Cruz, the Group's Brazilian subsidiary. He went on to work as Business Development Manager in the Acquisitions and Mergers Department of British American Tobacco's headquarters in the UK, then as the Finance Director at Nobleza Piccardo (British American Tobacco's subsidiary in Argentina), Regional Director for South and Central American and Managing Director in Peru and Ecuador. Prior to coming to South East Europe, Mr. Heeren spent three years in the position of General Manager British American Tobacco Poland.

Mr. Heeren holds an MBA (Master of Business Administration Degree) from the Rio de Janeiro University. He is married and has two daughters.